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Protecting the People Who Protect Others

Home health workers provide essential care to the most vulnerable — often without adequate financial protection for themselves or their families.

Industry challenges

Low wages, high responsibility: Home health aides earn a median of $30K–$35K/yr while providing critical care. Traditional whole life is priced out of reach.

Physical and emotional toll: Lifting, repetitive motion, exposure to illness. These workers face health risks that compound over time and affect insurability.

No employer benefits: Many home health agencies offer no life insurance, no disability coverage, and no retirement plan beyond what employees arrange themselves.

How APPA helps

Accessible Protection

APPA's premium assistance eliminates the capital barrier. Workers earning $30K can build the same quality whole life policy as someone earning $150K.

Living Benefits

A chronic illness diagnosis doesn't have to mean financial devastation. Living benefits provide liquidity when health fails — without selling a home or depleting savings.

Education & Empowerment

APPA's education ecosystem teaches financial architecture, not just insurance. Workers understand what they own and why it matters.

By the numbers
3.6M
Home health workers in the U.S.
78%
Have no individual life insurance
$199/yr
APPA membership
For employers

Offer APPA as a voluntary benefit — no cost to your organization, high value to your workforce. APPA handles enrollment, education, premium assistance, and ongoing advisory. Your employees get access to living benefits protection and tax-free income building that they couldn't access on their own.

What you provide

Access to your workforce through benefits enrollment or information sessions.

What APPA provides

Premium assistance, policy structuring, named advisors, education ecosystem, and ongoing program management. Zero cost to the employer.

Bring APPA to your workforce.

No cost to your organization. High-value benefit for your employees.

Schedule a conversation →